Calvin Klein Jeans
Calvin Klein was constantly pushing the boundaries: his famous 1980 Brooke Shields ads sexualised the teenage model.
“It’s New! Everybody is chewing Vel-X Gum!” Really, everybody? Did you ask everybody, everywhere? I think not.
And also this: “Enjoy chewing gum instead of fattening foods! They’re delicious!” I think they mean “it’s delicious” (referring to the Vel-X gum) but the way the ad has it, the fattening foods are delicious, not the gum. Which was probably the case.
When myspace began to go downhill, I saved all the horrible sidebar ads I came across. This is one of them.
Advertisements for Lux Toilet Soap: The Beauty Soap of the Film Stars.
Ranging from 1950 to the late 1970s, these advertisements feature a few of celebrities of Pakistani, Indian, and American cinema ‘Lux Beauties’ over the years.
Notice the differences and similarities in messages being portrayed in each advertisement as they simultaneously cater to distinct cultures and yet, maintain certain standards of what female beauty should look like.